Developing a path before starting a journey is not dispensable or surprising. The most useful and capital thing is to be very clear about how to achive the final destination.. Whether it is a trip by car, or by train, or on foot.
Setting out a path with a series of steps and points to follow is also and equally essential when it comes to developing a new business, or relaunching an existing one. Having a very clear route, although sometimes it is necessary to be flexible, undoubtedly provides many more guarantees of success.
A feasibility study should not be long and tedious, but short and to the point. It is essential to take into account the most basic points, to then relate them to each other, and from the result, obtain the map or route of the journey.
The essential points to take into account in an feasibility study are the market analyses: local, national and international, in order to have a broad vision of the most important key factors.. Having an important knowledge of what is happening in the sector in which we already operate or wish to operate will give us the necessary Big Picture. Maybe we have to change some objectives we had before hand, after we have delved deeper into what is happening, not only in our environment, but in the international market.
Another key point ishow are we going to differentiate ourselves in order to become more interesting, attractive and competitive with respect to the competition or proposals similar to ours? To develope a personal BRAND makes the difference.
To check legal regulations that we will have to face, and develope the strategy with the necessary exits or solutions for all the possible scenarios is crucial as well. .
The final key point is obviously the financial analysis, with expectations that contemplate all potential scenarios bathe sed on previous market studies. It is essential as well to take into account the communication and marketing plan that will be used as a sales forecast.
The rigor of the route that is designed will be the key to reaching the desired destination of success.
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